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And, as business leaders and entrepreneurs, the quicker we understand it is a lie, the easier and quicker it will be for us to be what we need to be.

Unoffendable is the state of mind that nothing can tick you off.

Maybe you have never heard anyone explicitly say that your company has a lot of soul; nevertheless, it is the level of impact you should seek for your customers.

“Freedom” means having the ability to do something different.

From a young age, most of us were taught about the differences between a need and a want. We intrinsically know that we have only a few, true, basic needs, and many, many wants.

In the business world, there are two types of ownership.